Email Marketing is a form of direct marketing that uses electronic mail as a means of connecting commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered it.
Email marketing is, actually simple, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. peoples use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.
HOW DOES AN EMAIL MARKETING CAMPAIGN WORK
Step 1: Establish your targets. It can be enticing to simply sign up for an e-mail marketing tool like Campaign auditor and start sending your early campaign
Step 2: Build your email list
Step 3: Select the type of campaigns you want to send
Step 4: Create your first campaign
Step 5: Measure your results
Email Marketing at Digitalkal
Digitalkal covers this topic in detail with live practical classes. You will learn how to send bulk and transitional emails. How to send emails with the names of each individual known as personalisation. Digitalkal also covers the designing of email flyers/designs.
The most difficult part is to deliver the emails in the inbox, we will teach you the parameters to deliver in the inbox.
Career in Email Marketing
- As an email marketer manager
- As a campaign manager
- As a digital marketing manager
- As Email executives
- As an Email Specialist